A two-week digital marketing school has commenced in Lagos state for Nigerians who aspire to be grounded on how to boost their businesses or pursue a career in the field.
The school started by ZENITHBLOG.com, Nigeria’s number one online news medium is for individuals who wish to master digital marketing and learn how to influence the world of digital media;
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Those who attended the opening of the school as well as the first training on Monday, August, 28, included graduate students who want to build a career in digital media, entrepreneurs who want to advertise their business in digital as well as managers who want to improve in digital media knowledge.
Topics in the ongoing training include:
Module 1. How to build a business in digital marketing? Genesis cases from US, Africa and Latin America
Module 2. Digital ecosystem: How to be among top 5% of ads users notice •
Module 3. Digital strategy: How to walk a customer down the path of purchase •
Module 4. Social media marketing: How to build a community with 10 MM fans? •
Module 5. How we produce content for #1 digital media in Africa? •
Module 6. How to make a video worth 15 million views?
The training affords the participants the opportunity to learn the basics of digital marketing first hand from key players in the industry.The training will involve 4 lectures per week (8 classes in total), where participants will get the opportunity to learn the basics of digital marketing first hand from key players in the industry who already possess all the important knowledge on how to influence the digital market.
Some of the topics include to be treated include: How to build a business in digital marketing, Genesis cases from US, Africa and Latin; Digital ecosystem: How to be among top 5 percent of ads users notice; Digital strategy: How to walk a customer down the path of purchase.
Others include: Social media marketing: How to build a community with 10 MM fans; How we produce content for #1 digital media in Africa; and How to make a video worth 15 million views.
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Accordingly, Nigerians who benefitted from the digital marketing training are those who registered before August 15, 2017.
The beneficiaries were chosen after an online test carried out in August at the closing of registration.
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