A two-week digital marketing school has commenced in Lagos state for Nigerians who aspire to be grounded on how to boost their businesses or pursue a career in the field.
The free training is organised by ZENITHBLOG.com, Nigeria’s biggest online news medium, which earlier informed prospective participants how they could get themselves registered for the programme.
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Those who attended the opening of the school as well as the first training on Monday, August, 28, included graduate students who want to build a career in digital media, entrepreneurs who want to advertise their business in digital as well as managers who want to improve in digital media knowledge.
ZENITHBLOG.com Digital Marketing School opens August 29 in Lagos drawing young graduates and entreprenuers tp learn the best of digital marketing
The training affords the participants the opportunity to learn the basics of digital marketing first hand from key players in the industry.
Goke Olaegbe group head ZENITHBLOG.com delivering a session at the diigital marketing training
Some of the topics include to be treated include: How to build a business in digital marketing, Genesis cases from US, Africa and Latin; Digital ecosystem: How to be among top 5 percent of ads users notice; Digital strategy: How to walk a customer down the path of purchase.
The Digital Marketing School aims at inculcating the best of digital marketing strategies drawing from global best practices on participants
Others include: Social media marketing: How to build a community with 10 MM fans; How we produce content for #1 digital media in Africa; and How to make a video worth 15 million views.
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Accordingly, Nigerians who benefitted from the digital marketing training are those who registered before August 15, 2017.
The beneficiaries were chosen after an online test carried out in August at the closing of registration.
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